What Is Coaching?

About coaching

What is coaching?

According to the international coaching federation, Coaching is a creative and thought-provoking partnership between a coach and a client that inspires the client to maximize their personal and professional potential. The coaching relationship is based on trust and aims to stimulate a deep introspective process to shed light on limiting beliefs, sharpen focus, and inspire a powerful action-oriented approach to growth and performance.

Why do organizations use coaching?

When organisations want to improve their performance, the culture of their business, their employee retention, or navigate change, they look to professional coaching solutions as the trusted option. Coaching targets the growth areas of individuals and teams and develops them to become valuable contributors to their organisation’s success.

How does coaching work?

Coaching honours people’s talent and aims to create a supportive space for clients to grow. The coach is the master of the development process, and the client is the master of their role and growth. Together with their unique efforts and contributions, they create a sustainable roadmap to success. The coach's empathetic, non-judgmental, yet stimulating approach ensures the leader can confidently be themselves, dig deep and find the capacity to grow in line with their chosen goals

The benefits of coaching

Organisations that embed coaching initiatives into the culture of their business:

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