The perception of the coachee is obtained by means of a rigorous process of interviews conducted by specialised interviewers. The client nominates between 6-8 people whose opinion he / she would most value in terms of his / her overall career development. The list of people includes direct reports, colleagues / peers, more senior staff and even external people to the company if necessary. If differs from other processes in two ways:

a) Firstly the client is personally involved in tailoring the questions, selecting the personality traits and competencies on which they would particularly value feedback.

b) The interviews are done by a Change Partners trained researcher on a confidential one-on-one manner. The responses are probed detail and properly understood.